This is so Awesome haha, Christopher Walken doing the new YT Jeffsy ad...

Discussion in 'General Discussion' started by kazlx, Jan 10, 2019.

  1. kazlx

    kazlx Member

    Location:
    Tustin, CA
    Name:
    Joe
    Current Bike:
    Yeti SB5.5
    Totally not the standard mtb ad, but as far as advertising goes, YT is going to knock it out of the park...

     
    mike, herzalot, Luis and 10 others like this.
  2. Mikie

    Mikie Admin/iMTB Hooligan

    Location:
    Lebec, California
    Name:
    Mikie Watson
    Current Bike:
    Santa Cruz Hightower/Yeti 5C
    Needs more Cowbell!
    giphy.gif
     
    Sassyquatch, tick, mike and 3 others like this.
  3. mtnbikej

    mtnbikej J-Zilla

    Location:
    Orange
    Name:
    J M
    Current Bike:
    SC Chameleon SS, SC Hightower
    Yeah, I guess I was expecting........more.
     
  4. kazlx

    kazlx Member

    Location:
    Tustin, CA
    Name:
    Joe
    Current Bike:
    Yeti SB5.5
    From a pure advertising standpoint, it's genius. IMO I think it will get shared across more platforms than any cookie cutter 'riding/big jumps/tricks' ad will. This is a video that could truly bring in people that know nothing about mountain bikes and pique their interest.
     
    mike, herzalot, Cyclotourist and 4 others like this.
  5. Cornholio

    Cornholio iMTB Rockstah

    Location:
    Salton Sea
    Name:
    Carol
    Peak as in the all time high of interest or pique as in stimulate interest? :Barefoot:;)

    Sorry, had to be that guy today.. had a bad day.
     
    mike, Mikie, mtnbikej and 5 others like this.
  6. kazlx

    kazlx Member

    Location:
    Tustin, CA
    Name:
    Joe
    Current Bike:
    Yeti SB5.5
    Do'h, typing and doing other things at the same time....
     
    mike, Mikie, mtnbikej and 5 others like this.
  7. Cornholio

    Cornholio iMTB Rockstah

    Location:
    Salton Sea
    Name:
    Carol
    I do that stuff all the time, especially on phartsmones. Was just messin.
     
    mike, Mikie, mtnbikej and 3 others like this.
  8. SnakeCharmer

    SnakeCharmer iMTB Addict

    Location:
    Crescenta Valley
    Name:
    Mike, aka "Snake"
    Current Bike:
    Vassago/Trek
    GOLDEN!!!
     
  9. Danimal

    Danimal Well-Known Member

    Location:
    Mission Viejo
    Name:
    Dan
    Current Bike:
    Rocky Mountain Altitude
    I had a hard time sitting though the monologue. :gotnothing:
    I doubt he actually rides the jeffsy, so for me it does nada.
    Otherwise, nice "commercial".
     
    mike, Redman, tick and 4 others like this.
  10. kazlx

    kazlx Member

    Location:
    Tustin, CA
    Name:
    Joe
    Current Bike:
    Yeti SB5.5
    I honestly feel like this commercial isn’t really pointed at the avid mtb demographic. This screams mainstream advertisement to me. Trying to grab a wider audience
     
    mike, tick, Mikie and 3 others like this.
  11. Cyclotourist

    Cyclotourist iMTB Addict

    Location:
    Redlands
    Name:
    David
    Current Bike:
    Santa Cruz Chameleon
    It's doing just what it was intended to: Grabbed our eyeballs and got us talking about it.

    MA.jpg
     
    mike, DangerDirtyD, tick and 2 others like this.
  12. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    Brilliant. Absolutely brilliant. But it requires you to actually listen. It tells you everything that other advertising hype tells you about bikes, but is far more clever. How they landed an A-lister like Walken for this is beyond me. Perhaps he rides. Perhaps he knows someone in the YT family.

    Kudos to YT for doing something completely original. Sorry you guys didn't see enough action or hear enough hyperbole about how it climbs like an XC racer and descends like a mini-DH bike. Blah blah.

    :thumbsup: :thumbsup: :thumbsup:
     
  13. tick

    tick Member

    Location:
    Orange
    Name:
    Tick
    Current Bike:
    Process 111
    Did he tell us if it has a real bottle cage and comes in xxl?

    Cause if so, I might be interested.
     
    mike, herzalot, kazlx and 3 others like this.
  14. kazlx

    kazlx Member

    Location:
    Tustin, CA
    Name:
    Joe
    Current Bike:
    Yeti SB5.5
    And it handles likes it on rails and climbs like a goat...
     
  15. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    pique is right in this context... just sayin'
     
  16. kazlx

    kazlx Member

    Location:
    Tustin, CA
    Name:
    Joe
    Current Bike:
    Yeti SB5.5
    I edited my post to change it.
     
  17. BonsaiNut

    BonsaiNut Well-Known Member

    Location:
    Laguna Hills
    Name:
    Greg P
    Current Bike:
    XTR 29er (aka Frankenstein)
    Hmm....

    My gut reaction to the ad - as a target consumer - doesn't have me racing to the store to buy one.
    A lot of money and a long ad to introduce a new bike to your own current customers. If the objective was anything OTHER than this - the ad fails completely.
    What is the idea that drives the creative? That your bike is your best friend - and that Christopher Walken sets you up to think he is talking about a human... and it ends up being a bike? I don't get it.
    How does the execution link back directly to the brand? Is it unique? It is proprietary? Can the same execution not be done with any other product? (Sadly yes - it feels more like a whiskey ad to me)
    How does the execution support the brand's positioning? Is YT the "smoking jacket and walnut paneled library" of the mtb world?
    Can I turn off the sound and understand the ad? Can I turn off the screen, and listen just to the audio, and understand the ad? Can you see 5 seconds of the ad and instantly link it to the product category and the brand?
    And worst of all... do you need someone to sit and give you 3 minutes of their time to understand what you are trying to tell them?

    I'm not their marketing VP, but on multiple levels I would never have approved this creative from their agency.
     
  18. tick

    tick Member

    Location:
    Orange
    Name:
    Tick
    Current Bike:
    Process 111
    If this ad had you racing to a store...it would not be a YT ad.
     
  19. Redman

    Redman Well-Known Member

    Location:
    Cypress, Ca
    Name:
    Kevin
    Current Bike:
    Santa Cruz Nomad CC 27.5
    No schralping of berms! No long manuals through roller sections! No gap jumps! No way! Sorry Mr. Walken this EndurBro needs more than words from you in front of a fire.
     
  20. FizzyCola

    FizzyCola Member

    Location:
    SoCal
    Name:
    The Fiz
    Would be more convincing if his back was facing us, then he turned around in his chair and had goggles on.
     
  21. DangerDirtyD

    DangerDirtyD iMTB Rockstah

    Location:
    CA
    Name:
    Chicken Nugget
    Current Bike:
    2013 Trek Slash 9
    With hockey pads duct-taped on the outside of his outfit. :thumbsup: Then i’d know he means business.
     
  22. UPSed

    UPSed iMTB Addict

    Location:
    Simi Valley
    Name:
    Ed Bottorff
    Current Bike:
    Niner Jet 9 RDO
    I love Christopher Walken but tuned out after the first minute. How long are commercials these days anyways?
     
  23. sir crashalot

    sir crashalot Well-Known Member

    Location:
    laguna beach
    Name:
    gary fishman
    Current Bike:
    2018 banshee rune
    Shoulda had footage of him riding one, and sending it
     
  24. BonsaiNut

    BonsaiNut Well-Known Member

    Location:
    Laguna Hills
    Name:
    Greg P
    Current Bike:
    XTR 29er (aka Frankenstein)
    If you go back to the core idea of the ad being "best friends are rare... and this bike will be your best friend" I can think of a million ways to show someone biking and their bike being their best friend that would make me want to go out and hit the trails - or consider buying one of their bikes.

    It is weird - like the ad was put together by a bunch of pretentious millionaires and not by someone who actually bikes. Reminds me of a Grey Poupon commercial :)
     
  25. Derkderkall

    Derkderkall Well-Known Member

    Location:
    Monrovia
    Name:
    Derek Allison
    Current Bike:
    2012 Rockhopper 29
    Updated the range on the site today. Looks like a nice bike, and they finally have an xxl.

    Sadly, the alloy version is still the old frame, for now
     
  26. tick

    tick Member

    Location:
    Orange
    Name:
    Tick
    Current Bike:
    Process 111
    Halfway there. If you want to hydrate, you buy a $50 proprietary bottle, max 20 oz.

    It’s $2000 less than the competition, but you will be thirsty.
     
  27. mike

    mike iMTB Hooligan

    Location:
    Western US
    Name:
    Mike O
    Current Bike:
    Guerrilla Gravity Smash
    How do they sell bikes cheap making ads like that? Bravo to the firm that sold YT the ad.
     
  28. BonsaiNut

    BonsaiNut Well-Known Member

    Location:
    Laguna Hills
    Name:
    Greg P
    Current Bike:
    XTR 29er (aka Frankenstein)
    I think you answered your own question :) They make a very healthy profit margin on each bike they sell :)
     
  29. Cyclotourist

    Cyclotourist iMTB Addict

    Location:
    Redlands
    Name:
    David
    Current Bike:
    Santa Cruz Chameleon
    Ughhh, I forgot how much I hate their site... it takes stupid-amounts of time to load with that seizure inducing animation.
    And every time you want to look at another bike to compare... same thing.
     
    Sasquatch9billion and mtnbikej like this.
  30. mike

    mike iMTB Hooligan

    Location:
    Western US
    Name:
    Mike O
    Current Bike:
    Guerrilla Gravity Smash
    I was thinking about Mr. Walken's fee. :eek:
     
    Sasquatch9billion likes this.
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