Nature Valley Uses a Santa Cruz

Discussion in 'Videos' started by UPSed, Oct 26, 2018.

  1. UPSed

    UPSed iMTB Addict

    Location:
    Simi Valley
    Name:
    Edward Bottorff
    Current Bike:
    Niner Jet 9 RDO Plus
  2. HBkites

    HBkites Well-Known Member

    Location:
    Huntington Beach
    Name:
    Sharone
    Current Bike:
    Why Cycles S7
    ...... not particularly well.
     
  3. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    What the hell was that? Skidding and crashing on a fire road. :confused:

    Santa Cruz should insist on pixelating the name on the bike.
     
  4. Danmtchl

    Danmtchl Well-Known Member

    Location:
    Bakersfield
    Name:
    Dan
    Current Bike:
    2015 Devinci Troy Carbon 27.5
    I am surprised their name wasn’t blacked out. They should of gotten a real mountain biker and did the company proud.
     
  5. hill^billy

    hill^billy Well-Known Member

    Location:
    Acton
    Name:
    Doug Lake
    Current Bike:
    Yeti SB-66
    Should have been on a Yeti!
     
  6. Cyclotourist

    Cyclotourist iMTB Addict

    Location:
    Redlands
    Name:
    David
    Current Bike:
    Santa Cruz Chameleon
    Why would any company run an add campaign with someone crashing a bike? Are they trying to equate crashing a bike with someone doing a 360 roll in a kayak? WTF moment.
     
  7. littlewave

    littlewave Well-Known Member

    Location:
    Newport Beach
    Name:
    Brett
    Current Bike:
    Ibis Ripley LS
    Harsh critics!
     
  8. Danimal

    Danimal Well-Known Member

    Location:
    Mission Viejo
    Name:
    Dan
    Current Bike:
    Rocky Mountain Altitude
    To be fair the kayak was crashing too.
     
  9. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    Nope. Eskimo rolls are a necessary and intentional part of (real) kayaking.
     
  10. Danimal

    Danimal Well-Known Member

    Location:
    Mission Viejo
    Name:
    Dan
    Current Bike:
    Rocky Mountain Altitude
    So kayaks never tip over? They don't show him coming up, so can't assume it was intentional.

    Crashing a Mtb is also pretty essential in learning to ride. Anyone who has never biffed please post up!
     
  11. UPSed

    UPSed iMTB Addict

    Location:
    Simi Valley
    Name:
    Edward Bottorff
    Current Bike:
    Niner Jet 9 RDO Plus
    It appears they're showing a mishap to me. He goes upside down and they cut away. They don't show a complete roll.
     
  12. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    He has his paddle tucked to the side of his boat in the position that you take when you are intentionally practicing a roll. Ask me how I know.

    PS: He is wearing a spray skirt, meaning the boat is designed to be rolled.
     
  13. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    Crashing is never an intended part of mt. biking. An eskimo roll is a highly-trained skill that is essential to whitewater kayaking, and was invented so that the original eskimo kayakers wouldn't freeze to death in the water. In a whitewater situation, it's essential so you don't have to exit your boat and be at the mercy of the river and need to be saved by your buddies.

    I have practiced hundreds of rolls in my kayak, so that when I need it, it's automatic. This guy was doing an intentional roll.
    Kayak Roll.png

    Granted, he is not in a whitewater kayak, but his boat is designed to roll, based on the sealed cargo areas and his spray skirt (the part that seals him into the cockpit).

    Open water or sit-on-top kayaks like you see around here, or inflatable kayaks you see on rivers can't be rolled. Well, at least not up.
     
  14. -ROCKY-

    -ROCKY- Member

    Location:
    Lakewood, CA
    Name:
    Rocky
    Lol, the Walmart brand GV, makes better granola bars than Nature Valley. I don't get the bike crash either.
     
  15. mountaingirl sara

    mountaingirl sara iMTB Rockstah

    Location:
    So Cal
    Name:
    Sara Ford
    Current Bike:
    Santa Cruz 5010
    I agree! I kinda like that advertisement..it’s action, adventure, beautiful scenery...and hopefully it motivates people to get off of their butts! #optoutside
    The kayak roll just looked like a cool way to dip into the water.
    Sheesh you guys :Roflmao:eek:
     
  16. UPSed

    UPSed iMTB Addict

    Location:
    Simi Valley
    Name:
    Edward Bottorff
    Current Bike:
    Niner Jet 9 RDO Plus
    The only reason I posted it was because they used a mountain bike in the add. I didn't really care that he crashed. He did seem like a legitimate mountain biker though.
     
  17. CBone

    CBone Well-Known Member

    Location:
    Antelope Valley
    Name:
    Tucker
    Current Bike:
    Intense Primer
    "PS: He is wearing a spray skirt" ???
    Spray Skirt? Is that for trail side emergencies? Some here might be early adopters of this innovation.
     
  18. mountaingirl sara

    mountaingirl sara iMTB Rockstah

    Location:
    So Cal
    Name:
    Sara Ford
    Current Bike:
    Santa Cruz 5010
    First the nail polish, then the skirt!? :p
    Oops, this was for @UPSed ;)
     
  19. herzalot

    herzalot iMTB Hooligan

    Location:
    Laguna Beach
    Name:
    Chris
    Current Bike:
    '15 Intense Tracer 275c DVOish
    Yes. You wouldn't want the wind to blow your pee up onto you, so a spray skirt keeps it down low. Ask me how I know. :oops:

    OK, and in case you were serious, a spray skirt is a neoprene gasket a kayaker wears around his/her waist that attaches to the rim of the cockpit, forming a watertight seal.

    Kayaker out of water.png

    I think you can see where the spray skirt may fulfill the first function I described as well.
     
  20. CBone

    CBone Well-Known Member

    Location:
    Antelope Valley
    Name:
    Tucker
    Current Bike:
    Intense Primer
    I forgot to add ;) to my post.
     
  21. UPSed

    UPSed iMTB Addict

    Location:
    Simi Valley
    Name:
    Edward Bottorff
    Current Bike:
    Niner Jet 9 RDO Plus
    Thanks a lot @mountaingirl sara!
    1337882140421_4442483.png
     
  22. mike

    mike iMTB Addict

    Location:
    Western US
    Name:
    Mike O
    Current Bike:
    Guerrilla Gravity Smash
    Nice work by McCann Erickson. Savvy move to exploit the current land management climate.
     
    -ROCKY-, Danmtchl and Cyclotourist like this.
  23. mountaingirl sara

    mountaingirl sara iMTB Rockstah

    Location:
    So Cal
    Name:
    Sara Ford
    Current Bike:
    Santa Cruz 5010
    UPSed and -ROCKY- like this.
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