Lezyne x Supreme Collab

I've already seen the multi-tool being resold on Grailed for $40. I guess this would be cool if I was a 19 y.o. "street-style," nerd who also happened to love cycling?

But, recent history tells us that Supreme fan boys will buy anything;

http://www.complex.com/style/2015/09/supreme-cdg-collaboration-drop

 

I have no idea what is going on here.. from my quick and effortless research it looks like Lezyne is making stuff with the modern day equivalent of FUBU's name on it?

 

I guess I'm officially old. I had to Google to find out what Supreme even was.......

 

I consider myself somewhat young at 34 and I had no clue what Supreme was either. Granted I live in the OC foothills and work in Fashion Island so I guess I don't have much exposure to what's hip in the urban scene.

 

I work in a shop and have never heard of Supreme. It's not in any of our books that I could see.

 

We're the same age:

 

What EXACTLY... Is going on here? [Vacant Eyes Smilie]

 

YEah......WTF????

Don't quite understand the cryptic OP.

Tells us how ya really feel.

 

You know how I know you're older than dirt? You don't get it. LOL. For the ol farts... "SUPREME" is a brand out of New York for the douchy types that like $50 t-shirts and $500 sweatshirts.

So by putting the logo on a $2 multi tool it instantly becomes a $40 multi tool.

Marketing and branding genius actually.

 

By the way, those $50 tshirts sell out within seconds of hitting the website.