This is so Awesome haha, Christopher Walken doing the new YT Jeffsy ad...

Totally not the standard mtb ad, but as far as advertising goes, YT is going to knock it out of the park...

 

Needs more Cowbell!

 

Yeah, I guess I was expecting........more.

 

From a pure advertising standpoint, it's genius. IMO I think it will get shared across more platforms than any cookie cutter 'riding/big jumps/tricks' ad will. This is a video that could truly bring in people that know nothing about mountain bikes and pique their interest.

 

Peak as in the all time high of interest or pique as in stimulate interest?

Sorry, had to be that guy today.. had a bad day.

 

Do'h, typing and doing other things at the same time....

 

I do that stuff all the time, especially on phartsmones. Was just messin.

 

GOLDEN!!!

 

I had a hard time sitting though the monologue.
I doubt he actually rides the jeffsy, so for me it does nada.
Otherwise, nice "commercial".

 

I honestly feel like this commercial isn’t really pointed at the avid mtb demographic. This screams mainstream advertisement to me. Trying to grab a wider audience

 

It's doing just what it was intended to: Grabbed our eyeballs and got us talking about it.

 

Brilliant. Absolutely brilliant. But it requires you to actually listen. It tells you everything that other advertising hype tells you about bikes, but is far more clever. How they landed an A-lister like Walken for this is beyond me. Perhaps he rides. Perhaps he knows someone in the YT family.

Kudos to YT for doing something completely original. Sorry you guys didn't see enough action or hear enough hyperbole about how it climbs like an XC racer and descends like a mini-DH bike. Blah blah.

 

Did he tell us if it has a real bottle cage and comes in xxl?

Cause if so, I might be interested.

 

And it handles likes it on rails and climbs like a goat...

 

pique is right in this context... just sayin'

 

I edited my post to change it.

 

Hmm....

My gut reaction to the ad - as a target consumer - doesn't have me racing to the store to buy one.
A lot of money and a long ad to introduce a new bike to your own current customers. If the objective was anything OTHER than this - the ad fails completely.
What is the idea that drives the creative? That your bike is your best friend - and that Christopher Walken sets you up to think he is talking about a human... and it ends up being a bike? I don't get it.
How does the execution link back directly to the brand? Is it unique? It is proprietary? Can the same execution not be done with any other product? (Sadly yes - it feels more like a whiskey ad to me)
How does the execution support the brand's positioning? Is YT the "smoking jacket and walnut paneled library" of the mtb world?
Can I turn off the sound and understand the ad? Can I turn off the screen, and listen just to the audio, and understand the ad? Can you see 5 seconds of the ad and instantly link it to the product category and the brand?
And worst of all... do you need someone to sit and give you 3 minutes of their time to understand what you are trying to tell them?

I'm not their marketing VP, but on multiple levels I would never have approved this creative from their agency.

 

If this ad had you racing to a store...it would not be a YT ad.

 

No schralping of berms! No long manuals through roller sections! No gap jumps! No way! Sorry Mr. Walken this EndurBro needs more than words from you in front of a fire.

 

Would be more convincing if his back was facing us, then he turned around in his chair and had goggles on.

 

With hockey pads duct-taped on the outside of his outfit. Then i’d know he means business.

 

I love Christopher Walken but tuned out after the first minute. How long are commercials these days anyways?

 

Shoulda had footage of him riding one, and sending it

 

If you go back to the core idea of the ad being "best friends are rare... and this bike will be your best friend" I can think of a million ways to show someone biking and their bike being their best friend that would make me want to go out and hit the trails - or consider buying one of their bikes.

It is weird - like the ad was put together by a bunch of pretentious millionaires and not by someone who actually bikes. Reminds me of a Grey Poupon commercial

 

Updated the range on the site today. Looks like a nice bike, and they finally have an xxl.

Sadly, the alloy version is still the old frame, for now

 

Halfway there. If you want to hydrate, you buy a $50 proprietary bottle, max 20 oz.

It’s $2000 less than the competition, but you will be thirsty.

 

How do they sell bikes cheap making ads like that? Bravo to the firm that sold YT the ad.

 

I think you answered your own question They make a very healthy profit margin on each bike they sell

 

Ughhh, I forgot how much I hate their site... it takes stupid-amounts of time to load with that seizure inducing animation.
And every time you want to look at another bike to compare... same thing.

 

I was thinking about Mr. Walken's fee.